If you want get the latest publications, like Videos, Podcasts and Articles, Subscribe my Newsletter!

Rui Nunes

Rui Nunes - Digital Marketing Professional, Consultant, Trainer & Speaker

You are here: Home / Email Marketing / Are you using AMP for Email already?
Are you using AMP for Email already?

Are you using AMP for Email already?

posted on

Did you know that Gmail accounts for 43% of the email market share in 2020? If you also sum it up, it seems that Gmail is also accounted for 27% of all the email opens.

If Gmail is so important as a ESP (Email Service Provider), why don’t you tweak your emails to make the most out of it?

AMP for Email is one way to use AMP components inside rich engaging emails, making modern app functionality available within an email.

It’s highly correlated to what kind of browser you’re using to access your Gmail account and neither Edge nor Internet Explorer supports it, obviously 😒. On your mobile, it can be used when the recipient has the latest version of the official Gmail app for iOS and an official Gmail app for Android.

But don’t worry. When it’s not supported, it can fallback to just HTML. Without the dynamic interaction, of course.

And you thought that email wouldn’t evolve… 😏

Are you using AMP for Email already?

Be Inspired, but Don’t Copy

By Leave a Comment

It can be frustrating when you’re following someone else’s tactics, which doesn’t work for you as they claimed. Look, I’ve been lucky enough to be part of a team that achieved an incredible milestone, like having the largest permission-based email list in Portuguese and Spanish in the world back in the day. Would I be […]

Long-Term Marketing Vision—Is That Even Possible?

By Leave a Comment

We’ve all heard it in all-hands meetings or annual speeches from the top heads of medium-large enterprises. “Our vision is to be known as the go-to brand for this [topic] in just eight years.”—says the VP of Marketing while they already know he’s leaving for another brand in 6 months.  It’s one of the reasons […]

Marketing Attribution In-Depth

By Leave a Comment

Marketing Attribution is a mess. There, I said it! 🤷‍♂️ First, what the hell is Marketing Attribution? Marketing Attribution is what we call understanding what sources and touchpoints have generated a specific outcome—for instance, a lead into the pipeline or a sale in your e-commerce store. You would think that within the Digital Marketing realm […]

Free Your E-Commerce from Advertising Dependency

By Leave a Comment

Set your e-commerce free from advertising dependency and get a more sustainable business using these in-depth how-to tactics. Have you ever felt like a mouse on a spinning wheel trap, depending on your advertising investment to have a few sales? Some brands are addicted to this process since it seems a no-brainer. You pay 💰to […]

Reader Interactions

Trackbacks

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.