Show your POV – Unique Point of View, for your brand to stand out in the market. If you don’t have a unique vision or point of view, very rarely you can succeed.
As a brand, we need to be constantly sharing our own voice, point of view, values, purpose and the people behind that brand. That’s what made Apple, Virgin, Tesla and so many others, iconic brands. Because the founders could express their unique vision and we could or not relate to it.
The tip for today is to use all your resources, human and channels at your disposal to share what makes your brand different from the rest in the market.
Show Your Unique POV – Point of View
List of Contents:
- Unique Point of View for your Brand
- Tip Use the Human face behind the brand
- Apple and Steve Jobs example
- Richard Branson and Virgin example