In times of fear, everyone is contracting. It’s only natural and basic psychology 101.
In times of uncertainty, you want to avoid taking risks, going for the unknown. However, if you stay still, you can have a more dangerous outcome. To become obsolete. Invisible towards the others.
Have you heard the expression:
“If there’s one thing that’s certain in business, it’s uncertainty.”?Stephen Covey
Uncertainty is Paramount
Well, it sums up that only the brave will rise from this as someone or brand to be admired. By no means, I’m referring to take advantage of the situation, far from it. What I’m stressing here is to keep your juice going. Don’t flinch from your responsibility.
It’s up to you to keep the wheels spinning and take care of everyone around you. Even if that means to take a chance. But that’s what it takes to run a business.
Keep pushing forward. Not only for you but for everyone that it’s counting on you. Do all the safety measures recommended to protect you, your family and society around you. Just don’t forget to keep pushing your business forward as well to build for the aftermath that’s coming.