In this interview (in Portuguese), I talk about how e-commerce and marketing automation can still be less important than the Human part of the equation.
Be Inspired, but Don’t Copy
It can be frustrating when you’re following someone else’s tactics, which doesn’t work for you as they claimed. Look, I’ve been lucky enough to be part of a team that achieved an incredible milestone, like having the largest permission-based email list in Portuguese and Spanish in the world back in the day. Would I be […]
Long-Term Marketing Vision—Is That Even Possible?
We’ve all heard it in all-hands meetings or annual speeches from the top heads of medium-large enterprises. “Our vision is to be known as the go-to brand for this [topic] in just eight years.”—says the VP of Marketing while they already know he’s leaving for another brand in 6 months. It’s one of the reasons […]
Marketing Attribution In-Depth
Marketing Attribution is a mess. There, I said it! 🤷♂️ First, what the hell is Marketing Attribution? Marketing Attribution is what we call understanding what sources and touchpoints have generated a specific outcome—for instance, a lead into the pipeline or a sale in your e-commerce store. You would think that within the Digital Marketing realm […]
Free Your E-Commerce from Advertising Dependency
Set your e-commerce free from advertising dependency and get a more sustainable business using these in-depth how-to tactics. Have you ever felt like a mouse on a spinning wheel trap, depending on your advertising investment to have a few sales? Some brands are addicted to this process since it seems a no-brainer. You pay 💰to […]
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