Instead of buying an email list 😡, do this instead. 👆 It may be considered a rant in some way, but I’m really sick and tired of still discussing this in 2020. Yesterday, I made a post about the same subject, and it still felt like I needed to take some sort of action against […]
That’s why I love doing polls and surveys to understand how the market thinks. Be assured that I don’t believe that this translates the reality of the market per se. Real data is 100% better than polls since it’s based on actual usage. However, this poll shows what people consider to be the ideal email […]
A few days ago, Martim Mariano, a friend of mine, posted about how to overcome a writer’s block. I’ve shared what I usually do to overcome it, but then I remembered a recent podcast episode where someone (I don’t know who exactly) shared a study on the subject. It makes everything so clear about what […]
There’s a huge period of my life that I worked in what’s called Performance Marketing. The number one thing I’ve noticed when I was doing these kinds of campaigns all-day was how much the BRAND is powerful leverage. Even when our goal was to get new leads, meetings, sales, whatever it may be, when the […]
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