In this interview (in Portuguese), I talk about how e-commerce and marketing automation can still be less important than the Human part of the equation.
Talk Made in Digital | E-Commerce + Automation < Human
Cause and Effect
Cause and Effect have more than meets the eye. Why is nobody buying your product anymore? The causes can be several. It can be because you’re overpricing since people don’t have enough money due to this conjuncture as someone just shared. As a marketer, I tend to disagree. Cause and Effect as in a Marketing […]
Video Interview about Email Marketing
It was a thrill to make this interview about Email Marketing for GlobalNews. When Alexandre Bernardo challenged for an interview about Email Marketing the obvious answer would be YES. I’m passionate about email marketing for years and GlobalNews is a respected local news outlet in Portugal. The interview is in Portuguese, though. 😉 GlobalNews & […]
Personal Interview for #Desconstruindo
This was an incredible personal interview by Muhammad Seedat to his project #Desconstruindo. Personal Interview with Muhammad Seedat Muhammad has decided to include me into his project which deserves all the credit and slow reading. Not because it has made me a personal interview, but because of all the very interesting people he interviewed before me. […]
Don’t Build Your Brand in Rented Space
That’s why I’ve created sendXmail(s) and ZOPPLY. As I was reading this “The Ecommerce Marketing Handbook” by the Privy team, it was obvious why I created these two brands in the first place. There isn’t much that a brand owns when it comes to communication and marketing without being a hostage of some algorithm. The Danger of Building our Brand […]
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