It can be frustrating when you’re following someone else’s tactics, which doesn’t work for you as they claimed. Look, I’ve been lucky enough to be part of a team that achieved an incredible milestone, like having the largest permission-based email list in Portuguese and Spanish in the world back in the day. Would I be […]
We’ve all heard it in all-hands meetings or annual speeches from the top heads of medium-large enterprises. “Our vision is to be known as the go-to brand for this [topic] in just eight years.”—says the VP of Marketing while they already know he’s leaving for another brand in 6 months. It’s one of the reasons […]
Marketing Attribution is a mess. There, I said it! 🤷♂️ First, what the hell is Marketing Attribution? Marketing Attribution is what we call understanding what sources and touchpoints have generated a specific outcome—for instance, a lead into the pipeline or a sale in your e-commerce store. You would think that within the Digital Marketing realm […]
Set your e-commerce free from advertising dependency and get a more sustainable business using these in-depth how-to tactics. Have you ever felt like a mouse on a spinning wheel trap, depending on your advertising investment to have a few sales? Some brands are addicted to this process since it seems a no-brainer. You pay 💰to […]
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