In this interview (in Portuguese), I talk about how e-commerce and marketing automation can still be less important than the Human part of the equation.
Talk Made in Digital | E-Commerce + Automation < Human
About Rui Nunes
Email Marketing KPIs You Can Trust: How to Measure What Email Really Earns
Picture the monthly meeting. Your email platform says campaigns and automations drove €48,000 in revenue, the open rate sits at a healthy 41%, and the click rate rose again. Then the finance director asks one question: if we stopped sending tomorrow, how much of that €48,000 would we lose? Nobody in the room can answer, because […]
Grow Revenue Without Hiring: The Real Maths Behind a 233% Growth Bet
A brand I know turns over €30 million a year. This year, they want €100 million. Same team, same headcount, not one new hire on the plan. That’s 233% growth in twelve months, and they intend to get there on efficiency and technology alone. I didn’t laugh. I did the maths. If you want to […]
The Shelf Project Test
Every business I’ve built has a shelf. Not a literal one, though I probably have a few of those too, but a mental one where good ideas go to wait. A shelf project is any idea you believed in enough to start and not enough to finish: the tool you scoped and never built, the […]
AI Extinction Went Viral. Here’s What I Think Is True and the Danger Everyone’s Missing.
Over the past week, a 27-year-old researcher named Jacob Coxon quit his job at Anthropic, posted seven tweets, and, by most counts, had almost 170 million views on them within days. Anthropic’s own head of alignment publicly agreed with him and put a number above 10% on the odds that AI kills everyone within a decade. […]
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