Rui Nunes - Digital Marketing Professional, Consultant, Trainer & Speaker
Every week someone tells me they are about to build their own internal software instead of paying for a CRM, a helpdesk, a booking system or an accounting tool. The prototype took a weekend. It …
Continue Reading about The build-your-own-SaaS trap: what happens after the demo works →
Choosing AI models has turned into a tribal argument. Every WhatsApp group I'm in, every inner circle of founders and marketers I talk to, is having some version of the same debate. One side wants …
Continue Reading about Stop Choosing AI Models by Price. Build an Architecture Instead. →
A message landed in a WhatsApp group a few days ago. Someone wanted ideas for using email marketing and LinkedIn to bring in new clients. It's a fair question, and one most B2B founders ask themselves …
Continue Reading about My Framework for Email Deliverability and B2B LinkedIn Outreach →
Using AI to build email HTML feels efficient right up until you count what it actually costs you. Every time you ask a chatbot to generate a template from scratch, you're paying to solve a problem …
Continue Reading about Why You Should Stop Asking AI to Build Email HTML →
This came up at RELACTION (the marketing master's event at Politécnico de Leiria) when I was on a panel about AI and the future of work. My good friend and panel host, Miguel Maio, prompted the panel …
Continue Reading about Congratulations on your degree. AI got the same one last Tuesday. 😅 →
I have been watching businesses approach AI automation for long enough to notice a pattern. Most of them are solving the wrong problem. They are chasing the big integration, the impressive …
Continue Reading about The Underrated Side of AI Automation That Most Businesses Are Getting Wrong →
