It can be frustrating when you're following someone else's tactics, which doesn't work for you as they claimed. Look, I've been lucky enough to be part of a team that achieved an incredible …
Marketing Attribution In-Depth
Marketing Attribution is a mess. There, I said it! 🤷‍♂️First, what the hell is Marketing Attribution?Marketing Attribution is what we call understanding what sources and touchpoints have generated a …
Should you be a Marketing Specialist or a Generalist?
Since it seems a common question in many marketers who want to stand out in their careers, I'll address this subject based on my personal opinion and trade. Last week, Miguel Murteira expressed how …
Continue Reading about Should you be a Marketing Specialist or a Generalist? →
Personal Interview for #Desconstruindo
This was an incredible personal interview by Muhammad Seedat to his project #Desconstruindo. Personal Interview with Muhammad Seedat Muhammad has decided to include me into his project which …
Continue Reading about Personal Interview for #Desconstruindo →
The Success Story Paradigm
We get excited when we have a role model or someone that had success in their line of work or passion: a sports star, an entrepreneur, a leader. If they have succeeded so can we. They've planned …
You can’t predict the Future
You can't predict the future. You can only surf the waves as they come until you reach the beach.I was just reflecting on how the markets shift so rapidly. Most of the times, you think it would be a …
