Marketing Attribution is a mess. There, I said it! 🤷‍♂️First, what the hell is Marketing Attribution?Marketing Attribution is what we call understanding what sources and touchpoints have generated a …
Attribution is Marketing’s most Infamous Word
Attribution. It's marketing's most infamous buzzword of today. The reason is simple. Even though we're so proud of our technology and martech tools to give us data, perfect attribution is yet to …
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