Most brands have three email marketing workflows live and call it automation. A welcome series, an abandoned cart flow, and a monthly newsletter. That's not a programme, that's a starting point. …
Your Email Has a Web Page. Almost Nobody Is Using It to Grow Their List.
Every email marketing platform generates a hosted web version of your campaign. It lives at a public URL, it loads in any browser, and it looks exactly like the email your subscribers received. You …
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How to Use Claude Properly: Projects, Code, Design, Cowork, and the Rest of the Ecosystem
Everyone is talking about Claude right now. 🤷♂️ Fair enough... Claude Design hit a million users in its first week, Claude Code is turning developers into one-person engineering teams, and …
Congratulations on your degree. AI got the same one last Tuesday. 😅
This came up at RELACTION (the marketing master's event at Politécnico de Leiria) when I was on a panel about AI and the future of work. My good friend and panel host, Miguel Maio, prompted the panel …
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The Underrated Side of AI Automation That Most Businesses Are Getting Wrong
I have been watching businesses approach AI automation for long enough to notice a pattern. Most of them are solving the wrong problem. They are chasing the big integration, the impressive …
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The Token Tantrum: Why Anthropic’s Limits Are the Best Thing to Happen to Vibe Coding
If you've spent any time in WhatsApp groups or Discord servers where vibe coders hang out, you'll have noticed something. People are furious. Not mildly annoyed (genuinely, keyboard-smashingly …