Marketing Attribution is a mess. There, I said it! 🤷♂️First, what the hell is Marketing Attribution?Marketing Attribution is what we call understanding what sources and touchpoints have generated a …
Free Your E-Commerce from Advertising Dependency
Set your e-commerce free from advertising dependency and get a more sustainable business using these in-depth how-to tactics. Have you ever felt like a mouse on a spinning wheel trap, depending on …
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The art of disagreeing with others without causing a confrontation
As you may have noticed, people are on edge. More than ever, in social media, when replying to emails or even through slack conversations, they jump to our throat for anything. It doesn't mean that …
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Over-Automating is a Thing
When a new marketing automation client is onboarding, one of the consistently main requests is to automate almost everything. It's like, if they've decided to start marketing automation, then they …
Talk Made in Digital | E-Commerce + Automation < Human
In this interview (in Portuguese), I talk about how e-commerce and marketing automation can still be less important than the Human part of the equation. …
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