Every business I've built has a shelf. Not a literal one, though I probably have a few of those too, but a mental one where good ideas go to wait. A shelf project is any idea you believed in …
Average Is the Ceiling for AI. It’s the Floor for a Real Teacher.
Every student, client and workshop participant I meet these days carries a small, tireless genius in their pocket. Ask it almost anything in your field, and within a few seconds it returns a …
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My Framework for Email Deliverability and B2B LinkedIn Outreach
A message landed in a WhatsApp group a few days ago. Someone wanted ideas for using email marketing and LinkedIn to bring in new clients. It's a fair question, and one most B2B founders ask themselves …
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Congratulations on your degree. AI got the same one last Tuesday. 😅
This came up at RELACTION (the marketing master's event at Politécnico de Leiria) when I was on a panel about AI and the future of work. My good friend and panel host, Miguel Maio, prompted the panel …
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The Underrated Side of AI Automation That Most Businesses Are Getting Wrong
I have been watching businesses approach AI automation for long enough to notice a pattern. Most of them are solving the wrong problem. They are chasing the big integration, the impressive …
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Why I Still Make Time to Teach (And Why I Always Will)
Today, one of my students from the Harbour.Space University course I teach in Bangkok published a post on LinkedIn. His team had just delivered a full end-to-end automation system for a real insurance …
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