Instead of buying an email list 😡, do this instead. 👆It may be considered a rant in some way, but I'm really sick and tired of still discussing this in 2020.Yesterday, I made a post about the same …
Email Frequency Poll
That's why I love doing polls and surveys to understand how the market thinks. Be assured that I don't believe that this translates the reality of the market per se. Real data is 100% better than …
Are you using AMP for Email already?
Did you know that Gmail accounts for 43% of the email market share in 2020? If you also sum it up, it seems that Gmail is also accounted for 27% of all the email opens.If Gmail is so important as a …
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Email Marketing keeps delivering
A few weeks ago, I was at a webinar, and people just ranted about how email marketing, social media and so many other digital channels were losing performance. That baffled me. Why? Because that's …
Perceived Value is in the eye of the beholder
This Monday, I was at a meeting with a new prospective client. We touched base in several critical aspects of the business, and the big main one was about why people would choose their brand …
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The Killer App Already Installed in Every Single Mobile Device
Everyone is talking about Pokémon. How it’s growing like crazy, dethroning social media networks like Twitter, Pinterest and hurting revenue flow from giants like Facebook and Google. Changing …
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