A few weeks ago, I was at a webinar, and people just ranted about how email marketing, social media and so many other digital channels were losing performance. That baffled me. Why? Because that's …
Perceived Value is in the eye of the beholder
This Monday, I was at a meeting with a new prospective client. We touched base in several critical aspects of the business, and the big main one was about why people would choose their brand …
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The Killer App Already Installed in Every Single Mobile Device
Everyone is talking about Pokémon. How it’s growing like crazy, dethroning social media networks like Twitter, Pinterest and hurting revenue flow from giants like Facebook and Google. Changing …
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TODAY’s the Day for ClickSummit
In case you didn't knew about it before, today's the day for my participation in #ClickSummit. You can still register here and watch my presentation in Portuguese for ClickSummit. It's about …