Marketing Attribution is a mess. There, I said it! 🤷♂️First, what the hell is Marketing Attribution?Marketing Attribution is what we call understanding what sources and touchpoints have generated a …
Free Your E-Commerce from Advertising Dependency
Set your e-commerce free from advertising dependency and get a more sustainable business using these in-depth how-to tactics. Have you ever felt like a mouse on a spinning wheel trap, depending on …
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Should you be a Marketing Specialist or a Generalist?
Since it seems a common question in many marketers who want to stand out in their careers, I'll address this subject based on my personal opinion and trade. Last week, Miguel Murteira expressed how …
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5 Marketing Tactics that Work for ANY Business
Since I got slapped on the wrist 🤚for only posting things that seem to help big corporations, here are 5 marketing tactics that can get results even for one-person businesses. 1. 📧 Start an Email …
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Why Positioning is Key for Your Success
I was reading George Terry's post on how Canva and other platforms were eating up designers and creatives budgets, and it made me think about positioning.And I think about positioning as the only …
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You can’t predict the Future
You can't predict the future. You can only surf the waves as they come until you reach the beach.I was just reflecting on how the markets shift so rapidly. Most of the times, you think it would be a …
