Why don’t you handle your social media as a newsletter? 🤔
What I mean is, when you’re doing a newsletter, you’re sending emails through a platform or service, right? You’re paying pennies per email, but still, paying to reach your audience.
So, why don’t you do it the same with your social media posts? If you already have a good list of “fans” or “followers” on your social media channels, why don’t you pay a small amount every day to reach them all? 💡
Why not doing Social Media like you do email marketing?
You’re always complaining that the organic reach on social media is miserable. You’re right. So, do something about it.
However, this is extremely important. 📢👇
Don’t change your mindset all over the sudden and treat your everyday posts into a performance ad. Keep thinking about it as organic posts that you’re sharing with your audience. Useful and entertaining content. Not everything needs to be an ad to collect leads or sales.
Keep being social, but make sure that you’re reaching your audience. 🤗
Does it make sense to you?
[…] 1️⃣ Create your ideal pipeline. If you’re on B2B, define which brands would be your best customers. If you’re into B2C, define their interests and what kind of topics they may discuss online. For any of the markets, you’ll follow people. Not exactly brands. In B2B, you’ll check the key decision-makers and follow them on social media. […]