I was reading George Terry‘s post on how Canva and other platforms were eating up designers and creatives budgets, and it made me think about positioning.
And I think about positioning as the only thing that can save some professionals in the long run. Why is that?
Positioning is Key to Your Success
If you’re just one more number in the budget, they go to where it makes sense as an economical standpoint. It’s cheaper and faster to get a Canva subscription where you already have a ton of templates, access to royalty-free stock photos, videos and sounds.
I’m not a designer (even though it was my education degree), and I do most of the creatives for my brands or clients using the tools at my disposal. The same we could include photographers, videographers, musicians, etc. It’s becoming a commodity. And this comes to pricing. We go where we have a better offer for the smallest fee.
So, where do you stand out? As Chris Do usually states in his posts, is by positioning yourself as someone above the subject of pricing. People will approach you, not because of your pricing, but because you’re really good at your job and it will revert into a profit for the brand.
To beat other freelancers that fight through pricing, your positioning is key to change the discussion to what you’re generating to the brand.