Eduardo Lara is a good friend of mine and the Operations Director of ad pepper, a multinational digital and performance marketing agency, explains what’s performance marketing and how it can help your brand grow in digital marketing. Eduardo Lara talks about what still makes sense to measure your marketing strategies in a world where performance marketing is threatened by privacy and how data is collected by digital platforms.
This is a Spanish chat on performance marketing extracting Eduardo Lara’s experience and knowledge into this interview. Subtitles in English will be added afterwards for better understanding.
[…] reality, the attribution of that sale should be to branding, performance advertising, retargeting ads, influencers showing off your product, your offer pop-up, your recovery cart […]