Most brands have three email marketing workflows live and call it automation. A welcome series, an abandoned cart flow, and a monthly newsletter. That's not a programme, that's a starting point. …
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AI in Email Marketing: The Wake-Up Call Both Camps Need
AI in email marketing has split the room into two camps, and both are wrong. One camp still writes every subject line by hand and treats anyone using AI as a shortcut-taker with no craft. The other …
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Your Email Has a Web Page. Almost Nobody Is Using It to Grow Their List.
Every email marketing platform generates a hosted web version of your campaign. It lives at a public URL, it loads in any browser, and it looks exactly like the email your subscribers received. You …
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How to Use Claude Properly: Projects, Code, Design, Cowork, and the Rest of the Ecosystem
Everyone is talking about Claude right now. 🤷♂️ Fair enough... Claude Design hit a million users in its first week, Claude Code is turning developers into one-person engineering teams, and …
AI Costs Are Rising Because You Were Never Paying the Real Price
Everyone is complaining about AI costs. Subscription limits, API bills, token overruns. You'd think the whole industry just found out electricity isn't free. 🤷♂️ Here's what nobody wants to say …
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Congratulations on your degree. AI got the same one last Tuesday. 😅
This came up at RELACTION (the marketing master's event at Politécnico de Leiria) when I was on a panel about AI and the future of work. My good friend and panel host, Miguel Maio, prompted the panel …
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