Over-Automating is a Thing

When a new marketing automation client is onboarding, one of the consistently main requests is to automate almost everything. It’s like, if they’ve decided to start marketing automation, then they should do an all-in kind of move.

That’s a mistake in my mind. You shouldn’t automate communications just for the sake of it. It should serve a purpose. Measure the pros and cons of each implementation before activating any of it.

If we automate every single aspect of your marketing, you may end up with a cold, frivolous machine that will not serve your brand. The human touch is still one of the main advantages of any brand.

What you should automate are the tedious, scalable routine tasks that will save your team much time and will serve your customers the information they need in the fastest way.

Clients will appreciate receiving automated messages when it’s serving their needs in a fast and seamless way. Clients will appreciate it even more when you know when to take the automation out of the picture and place a human being in their way.

I hope this helps you understand a bit more about marketing automation best practices. Are you interested in more tips like these in the future?