Creativity to Overcome Bigger Budgets

Do you know the most powerful skill you have to overcome brands with bigger budgets?

Some say it’s know-how, which in a way is true, but that’s not the main driver for major breakthroughs in growth and attention.

I would argue that’s CREATIVITY. 🤔

Creativity as the main driver to overcome bigger budgets

The main driver to overcome bigger budgets, bigger marketing machines is to have a powerful idea and then execute it marvelously.

Because creativity without execution is like having a car without wheels, it won’t take you anywhere. 

I was listening to Fernando Machado, the Global CMO at RBI (Burger King, Popeyes and Tim Hortons) in a CMO Podcast episode with Jim Stengel and his passion for creativity is infectious. 

And he’s battling with a juggernaut called McDonald’s. The way they have been thriving with a smaller budget was to build a creativity hub that delivers new ideas like a “machine gun”. – his words, not mine – 😁

I notice the same thing at sendXmail(s). The email campaigns and automation that work better are based on a powerful idea having a life of its own—simple ideas, placed on a message with an impact bigger than anything we would imagine. 

Harness creativity around you. Surround yourself with creative people and use that as leverage to overcome challenges.