A few weeks ago, I was at a webinar, and people just ranted about how email marketing, social media and so many other digital channels were losing performance. That baffled me. Why? Because that's …
Talk Made in Digital | E-Commerce + Automation < Human
In this interview (in Portuguese), I talk about how e-commerce and marketing automation can still be less important than the Human part of the equation. …
Continue Reading about Talk Made in Digital | E-Commerce + Automation < Human →
Coronavirus impact in E-Commerce
A small study about the impact of the new coronavirus in e-commerce was just posted today at the IT Insight publication. It's everything in Portuguese since it's a Portuguese publication, but if you …
It’s not going to be ok – yet!
Everyone is kind of spreading the idea that everything is going to be ok, but deep down, it's clear that it's not. There's a significant probability that ourselves or someone we know is going to be …
Uncertainty is Paramount in any Business
In times of fear, everyone is contracting. It's only natural and basic psychology 101. In times of uncertainty, you want to avoid taking risks, going for the unknown. However, if you stay still, …
Continue Reading about Uncertainty is Paramount in any Business →
Do Your Own Tests
Make your tests. Don't listen to what gurus say as if it's a bible. Every day, my inbox is filled with newsletters. I'm a sucker for email, didn't you know? 😆 In one of those newsletters, …
