That's why I've created sendXmail(s) and ZOPPLY. As I was reading this "The Ecommerce Marketing Handbook" by the Privy team, it was obvious why I created these two brands in the first …
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Attribution is Marketing’s most Infamous Word
Attribution. It's marketing's most infamous buzzword of today. The reason is simple. Even though we're so proud of our technology and martech tools to give us data, perfect attribution is yet to …
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The Success Story Paradigm
We get excited when we have a role model or someone that had success in their line of work or passion: a sports star, an entrepreneur, a leader. If they have succeeded so can we. They've planned …
Creativity to Overcome Bigger Budgets
Do you know the most powerful skill you have to overcome brands with bigger budgets? Some say it's know-how, which in a way is true, but that's not the main driver for major breakthroughs in growth …
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Everyone Should Market Themselves Better Internally
Something I've learned too late in my professional life. Everyone, it doesn't matter the job they have, should market themselves better internally. We spend too much time marketing …
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The art of disagreeing with others without causing a confrontation
As you may have noticed, people are on edge. More than ever, in social media, when replying to emails or even through slack conversations, they jump to our throat for anything. It doesn't mean that …
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