It can be frustrating when you're following someone else's tactics, which doesn't work for you as they claimed. Look, I've been lucky enough to be part of a team that achieved an incredible …
Marketing Attribution In-Depth
Marketing Attribution is a mess. There, I said it! 🤷‍♂️First, what the hell is Marketing Attribution?Marketing Attribution is what we call understanding what sources and touchpoints have generated a …
Free Your E-Commerce from Advertising Dependency
Set your e-commerce free from advertising dependency and get a more sustainable business using these in-depth how-to tactics. Have you ever felt like a mouse on a spinning wheel trap, depending on …
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Should you be a Marketing Specialist or a Generalist?
Since it seems a common question in many marketers who want to stand out in their careers, I'll address this subject based on my personal opinion and trade. Last week, Miguel Murteira expressed how …
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Performance Marketing vs Branding with Eduardo Lara
Eduardo Lara is a good friend of mine and the Operations Director of ad pepper, a multinational digital and performance marketing agency, explains what's performance marketing and how it can help your …
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B2B SME Competes to Conquer the World
If you want to know how a B2B SME - Small and Medium Enterprise is conquering the world using digital marketing, check how this company is getting success with its international approach. Miguel …
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