Everyone is kind of spreading the idea that everything is going to be ok, but deep down, it's clear that it's not. There's a significant probability that ourselves or someone we know is going to be …
Uncertainty is Paramount in any Business
In times of fear, everyone is contracting. It's only natural and basic psychology 101. In times of uncertainty, you want to avoid taking risks, going for the unknown. However, if you stay still, …
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Do Your Own Tests
Make your tests. Don't listen to what gurus say as if it's a bible. Every day, my inbox is filled with newsletters. I'm a sucker for email, didn't you know? 😆 In one of those newsletters, …
In-Person Event Alternative with COVID-19
Event(s) are being cancelled everywhere due to COVID-19, and some brands are struggling to find alternatives to this Lead Generation channel. Here are some alternative solutions I would …
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Perceived Value is in the eye of the beholder
This Monday, I was at a meeting with a new prospective client. We touched base in several critical aspects of the business, and the big main one was about why people would choose their brand …
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Interview with Rui Nunes for “Onde, Quando e Como Eu Quiser” channel
This last week I went to a great event sponsored by Microsoft and organized by imatch dedicated to Building the Future 2020. It was a delight to attend a well-organized event like this with several …
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