When a new marketing automation client is onboarding, one of the consistently main requests is to automate almost everything. It's like, if they've decided to start marketing automation, then they …
Email Marketing keeps delivering
A few weeks ago, I was at a webinar, and people just ranted about how email marketing, social media and so many other digital channels were losing performance. That baffled me. Why? Because that's …
Talk Made in Digital | E-Commerce + Automation < Human
In this interview (in Portuguese), I talk about how e-commerce and marketing automation can still be less important than the Human part of the equation. …
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Yes, I’ve been busy
These few months have been truly challenging for me in so many ways. Professionally and personally as well. Even though I was working with MindSEO's team for many years, just recently decided to …
Do Your Own Tests
Make your tests. Don't listen to what gurus say as if it's a bible. Every day, my inbox is filled with newsletters. I'm a sucker for email, didn't you know? 😆 In one of those newsletters, …
In-Person Event Alternative with COVID-19
Event(s) are being cancelled everywhere due to COVID-19, and some brands are struggling to find alternatives to this Lead Generation channel. Here are some alternative solutions I would …
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