Make your tests. Don't listen to what gurus say as if it's a bible. Every day, my inbox is filled with newsletters. I'm a sucker for email, didn't you know? 😆 In one of those newsletters, …
In-Person Event Alternative with COVID-19
Event(s) are being cancelled everywhere due to COVID-19, and some brands are struggling to find alternatives to this Lead Generation channel. Here are some alternative solutions I would …
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Perceived Value is in the eye of the beholder
This Monday, I was at a meeting with a new prospective client. We touched base in several critical aspects of the business, and the big main one was about why people would choose their brand …
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Interview with Rui Nunes for “Onde, Quando e Como Eu Quiser” channel
This last week I went to a great event sponsored by Microsoft and organized by imatch dedicated to Building the Future 2020. It was a delight to attend a well-organized event like this with several …
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More than 50 years of Marketing in Portugal… Anything Changed?
It's been a while since this blog isn't updated. Enjoying the time off it's a good time to keep up to speed on the recent developments. More than 50 Years of Marketing in Portugal Yes, that was …
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