A few days ago, Martim Mariano, a friend of mine, posted about how to overcome a writer's block.I've shared what I usually do to overcome it, but then I remembered a recent podcast episode where …
Brand is a powerful leverage into Performance
There's a huge period of my life that I worked in what's called Performance Marketing.The number one thing I've noticed when I was doing these kinds of campaigns all-day was how much the BRAND is …
Continue Reading about Brand is a powerful leverage into Performance →
Over-Automating is a Thing
When a new marketing automation client is onboarding, one of the consistently main requests is to automate almost everything. It's like, if they've decided to start marketing automation, then they …
Email Marketing keeps delivering
A few weeks ago, I was at a webinar, and people just ranted about how email marketing, social media and so many other digital channels were losing performance. That baffled me. Why? Because that's …
Talk Made in Digital | E-Commerce + Automation < Human
In this interview (in Portuguese), I talk about how e-commerce and marketing automation can still be less important than the Human part of the equation. …
Continue Reading about Talk Made in Digital | E-Commerce + Automation < Human →
Yes, I’ve been busy
These few months have been truly challenging for me in so many ways. Professionally and personally as well. Even though I was working with MindSEO's team for many years, just recently decided to …