I keep saying this for years but it seems that people don't listen. Email Marketing is NOT a Platform. After working out on the beach, a simple question on my social networks originated a rant …
Should You Build a Website for Your Personal Brand?
Here's a video answering the question about if you should build a website for your personal brand: Today, besides presenting myself and what's the purpose of this channel, I'm going to answer a …
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Cause and Effect
Cause and Effect have more than meets the eye. Why is nobody buying your product anymore? The causes can be several. It can be because you're overpricing since people don't have enough money due …
Don’t Build Your Brand in Rented Space
That's why I've created sendXmail(s) and ZOPPLY. As I was reading this "The Ecommerce Marketing Handbook" by the Privy team, it was obvious why I created these two brands in the first …
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Attribution is Marketing’s most Infamous Word
Attribution. It's marketing's most infamous buzzword of today. The reason is simple. Even though we're so proud of our technology and martech tools to give us data, perfect attribution is yet to …
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Creativity to Overcome Bigger Budgets
Do you know the most powerful skill you have to overcome brands with bigger budgets? Some say it's know-how, which in a way is true, but that's not the main driver for major breakthroughs in growth …
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