I keep saying this for years but it seems that people don't listen. Email Marketing is NOT a Platform. After working out on the beach, a simple question on my social networks originated a rant …
Video Interview about Email Marketing
It was a thrill to make this interview about Email Marketing for GlobalNews. When Alexandre Bernardo challenged for an interview about Email Marketing the obvious answer would be YES. I'm …
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Don’t Build Your Brand in Rented Space
That's why I've created sendXmail(s) and ZOPPLY. As I was reading this "The Ecommerce Marketing Handbook" by the Privy team, it was obvious why I created these two brands in the first …
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The art of disagreeing with others without causing a confrontation
As you may have noticed, people are on edge. More than ever, in social media, when replying to emails or even through slack conversations, they jump to our throat for anything. It doesn't mean that …
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Don’t Buy an Email List
Instead of buying an email list 😡, do this instead. 👆It may be considered a rant in some way, but I'm really sick and tired of still discussing this in 2020.Yesterday, I made a post about the same …
Email Frequency Poll
That's why I love doing polls and surveys to understand how the market thinks. Be assured that I don't believe that this translates the reality of the market per se. Real data is 100% better than …
