Marketing Attribution is a mess. There, I said it! 🤷♂️First, what the hell is Marketing Attribution?Marketing Attribution is what we call understanding what sources and touchpoints have generated a …
Should you be a Marketing Specialist or a Generalist?
Since it seems a common question in many marketers who want to stand out in their careers, I'll address this subject based on my personal opinion and trade. Last week, Miguel Murteira expressed how …
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5 Marketing Tactics that Work for ANY Business
Since I got slapped on the wrist 🤚for only posting things that seem to help big corporations, here are 5 marketing tactics that can get results even for one-person businesses. 1. 📧 Start an Email …
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Performance Marketing vs Branding with Eduardo Lara
Eduardo Lara is a good friend of mine and the Operations Director of ad pepper, a multinational digital and performance marketing agency, explains what's performance marketing and how it can help your …
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B2B SME Competes to Conquer the World
If you want to know how a B2B SME - Small and Medium Enterprise is conquering the world using digital marketing, check how this company is getting success with its international approach. Miguel …
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Unique POV – Point of View – for Your Brand
Show your POV - Unique Point of View, for your brand to stand out in the market. If you don't have a unique vision or point of view, very rarely you can succeed. As a brand, we need to be …
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