Rui Nunes - Digital Marketing Professional, Consultant, Trainer & Speaker
A brand I know turns over €30 million a year. This year, they want €100 million. Same team, same headcount, not one new hire on the plan. That's 233% growth in twelve months, and they intend to get …
Continue Reading about Grow Revenue Without Hiring: The Real Maths Behind a 233% Growth Bet →
Every business I've built has a shelf. Not a literal one, though I probably have a few of those too, but a mental one where good ideas go to wait. A shelf project is any idea you believed in …
Somewhere in your business right now, a frontier AI model is answering a question an intern could have handled. It’s summarising an email thread. It’s reformatting a spreadsheet. It’s extracting …
Continue Reading about Stop Paying Genius Prices for Intern Work →
AI customer service performs well on repetitive, high-volume tasks such as order tracking, FAQs, and password resets. But when it is left to handle emotional, complicated, or high-stakes situations, …
Continue Reading about AI Ruins Customer Service. So Do Lazy Humans. Here’s What Actually Works. →
Every week someone tells me they are about to build their own internal software instead of paying for a CRM, a helpdesk, a booking system or an accounting tool. The prototype took a weekend. It …
Continue Reading about The build-your-own-SaaS trap: what happens after the demo works →
A message landed in a WhatsApp group a few days ago. Someone wanted ideas for using email marketing and LinkedIn to bring in new clients. It's a fair question, and one most B2B founders ask themselves …
Continue Reading about My Framework for Email Deliverability and B2B LinkedIn Outreach →
