Brand is a powerful leverage into Performance

There’s a huge period of my life that I worked in what’s called Performance Marketing.

The number one thing I’ve noticed when I was doing these kinds of campaigns all-day was how much the BRAND is powerful leverage.

Even when our goal was to get new leads, meetings, sales, whatever it may be, when the brand was strong, and they made a campaign just on branding; the effect was enormous.

In conclusion: if you want to perform. Invest in branding just as much as you do it to get the numbers you need. One thing feeds the other.

Makes sense? Do you have a different opinion? Let me know in the comments.