It’s been a while since this blog isn’t updated. Enjoying the time off it’s a good time to keep up to speed on the recent developments.
More than 50 Years of Marketing in Portugal
Yes, that was the theme of the lecture done this December 6th at the Digital Bootcamp of the Câmara de Comércio e Indústria Portuguesa 7th Edition.
Obviously, Marketing has been around for far more than 50 years. But in Portugal, the Portuguese Marketing Professionals Association – which I’m presently a Board Member – was officially launched in 1967. However, in a different name: Sociedade Portuguesa de Comercialização.
But more important than the birth of the association, the lecture was all about what really changed for Marketing in Portugal during this time. If anything…
So, what do you think about it? Has anything changed? Or not?
Well, you’re right. Whatever you answered, you’re right. Everything has changed… and nothing really has.
What has Changed for Marketing in Portugal?
There are so many things that would be impossible to place it in just one post.
What we can do is to highlight some of the most evident topics. One of the most notorious is how you used to communicate with your audience. Usually, it would be massively. The channels didn’t allow a great deal of personalization. However, direct marketing was already a thing.
Also, as you may understand, data is now one of the most important instruments to help any marketer succeed in its strategy.
There’s a complete set which was presented at this event. I’ll do a significant post in the future about it in more detail.
What Hasn’t Changed for Marketing in Portugal?
Well, basically, the core of Marketing stays the same. Why do you market your product or service to the market? Isn’t that the same in its fundamentals as it was 50 years ago?
I certainly rely on our Marketing fundamentals to create a strategy and apply it to my communication.
That remains the same as it will for many years as well.
Again, in a few days, I’ll explore more about it. If you’re a member of the CCIP you can have access to my presentation in full.
BTW, tell me what are your thoughts about this subject. I would love to know more about it.