Since I got slapped on the wrist 🤚for only posting things that seem to help big corporations, here are 5 marketing tactics that can get results even for one-person businesses.
1. 📧 Start an Email List.
This is not only for SMEs, medium or large corporations. It serves anyone that wishes to have one-to-one communication with their audience. You can start by posting your subscription link to your present social media channels. Please pass it along to your friends and ask them to share. As for ROI, it’s the champion of any marketing stack.
Even if your business idea doesn’t work and you need to pivot or do something else, they have subscribed to your brand (personal or business one) to be a part of your journey. Be transparent with them and share your struggles and how you’ve overcome them.
How can you do it, you may ask?
1️⃣ Start a free account on any Email Marketing Service. There are several with free accounts as an entrance model. If your business is from Europe or primarily reaches European customers, ditch the US-based ones like Mailchimp. There are several European alternatives like Smaily.com or SensorPro.eu, to name a few.
2️⃣ Come up with a good value proposition for your potential audience—for instance, a weekly curated newsletter about your business topic.
3️⃣ Share the subscription link with your network.
4️⃣ Do it regularly as promised for one to two years. Don’t overpitch. Focus on delivering value regularly. From time to time, show what you can do for them if they’re interested.
2. 🧪 Test your business or marketing ideas on niche groups or forums
To ensure that you’re investing in something that might get market traction, test it out in your ideal audience’s niche social media groups or dedicated forums online.
Too many times, I see businesses, big and small, spend a tremendous amount of time preparing for what they think will be a blast, and it turns out, nobody wants it.
How can you make sure? Build a prototype or MVP (Minimum Viable Product) and even while building it up, test the grounds by sharing what you’re doing and see if people buy it.
I’m not saying about asking if they would buy it. Actually, place a price tag and SELL it. If you have a few sales, more people will buy it. Often, people say they will buy it when it’s done, but afterwards, they don’t.
How to do it?
1️⃣ Search for niche social media groups and forums where your foreseen ideal audience usually hangs out.
2️⃣ Don’t immediately pitch. Find conversations where your solution might be indicated and enter the conversation. Understand how they address the problem or how they phrase it. It will be useful to understand your marketing speech afterwards. Show them your solution to that problem. Say how much it costs.
3️⃣ If you have a few of them buying it, you have a proven concept. If not, back to the drawing board.
3. 🌐 Have a real Site and Domain name.
It’s fun and easy to produce a social media profile or page for your brand, but nobody will take you seriously enough if you don’t have a proper domain name with a proper site to showcase your solutions and brand highlights.
Yes, it’s for SEO (Seach Engine Optimisation) and be found when people search for your products or brand, but it’s beyond that. It will impact how well you’re succeeding on other channels people purchase like marketplaces, social media shopping, etc.
Depending on your price point, nobody will buy from you if they don’t see you live outside those channels. If something is wrong, they can go after you in your place. 😅
Having a domain name and website is mandatory as a reputation builder and to place your 🏳 into the webspace. Besides, it’s where you control everything about your brand without being hostage from other people’s platforms.
How to do it?
You can use several domain registrars, but I wouldn’t use the same hosting company also to register the domain name. It’s easier for you to change hosting companies if you don’t have the domain name registered in the same place.
1️⃣ Check if your domain name is available in your preferred TLDs (Internet Top Level Domains) like *.com, *.net, etc., and register under your business or personal name. I’ve been using Namecheap.com for several years, and I still find them the best value-for-money.
2️⃣ Design your website or use a pre-built template. More than being super modern and stylish, focus on being fast to load and easy to find what your audience wants. You can use Webflow, WordPress, Drupal, to name a few. You can use Elementor with WordPress to make it your own and for free.
4. 🤷♂️ Social Media works.
Yes, the organic reach is lousy in most social media platforms, but it still works wonders if you do something nobody has ever thought about it: really network with people. 🤷♂️
As in other channels competing for people’s attention span, deliver VALUE every time you post. But that won’t cut it if you don’t boost your posts with a bit of monthly investment. Wait, don’t use the boost your post built-in framework. Do a proper advertising campaign with your post. You’ll be able to pinpoint your ideal audience every time.
But that’s not what I’m sharing today. Today, I will tell you how to use social media with interesting results without a budget.
How it works:
1️⃣ Create your ideal pipeline. If you’re on B2B, define which brands would be your best customers. If you’re into B2C, define their interests and what kind of topics they may discuss online. For any of the markets, you’ll follow people. Not exactly brands. In B2B, you’ll check the key decision-makers and follow them on social media.
2️⃣ Every day, spend 15 to 20 minutes visiting their profiles and if it’s something you can relate to, comment with insightful content. Don’t just write: “Awesome post. Cheers!” Like their posts, if it’s interesting.
3️⃣ Don’t use bots or automation because most of them are lousy, and we can see through the 💩 instantly.
4️⃣ You’ll create a relationship with these people. Eventually, they will start to engage with you and see what you’re doing.
5️⃣ When they’re stressing about something you can solve, let them know about it by DM or commenting without being too pushy.
5. 🧐 Research First for Major Impact
This is one of the understated marketing tactics that work wonders, but a few are doing it right. Why? Because it takes much work.
Let’s say you have a smart pipeline of potential customers you want to reach out to—influencers, business people, etc. The first thing we should do is conduct proper research on their business or interests to find out where our solution might be a great asset.
Then, send them by snail mail (real letter) or by email with a PDF link of a personalised approach you’ve done just for them.
1️⃣ Check their digital footprint and find areas where your product or service is a perfect match. If it’s a digital tool, see how they communicate and how different it would be with your solution. If it’s a jewellery brand, find a few photos you can edit to place your jewellery on them for visual impact.
2️⃣ Find the best way to send them your research and how you can be valuable for them. It can be a DM, a real letter that always causes an impact or an email.
3️⃣ Provide easy contact options and a smart CTA (Call to Action) to make it easy for them to reach out and provide feedback.
4️⃣ Do a proper follow-up and ask for feedback. It may not work, but it’s important to understand why. Rinse and repeat.
5 Marketing Tactics for your Business
That’s it for today.
I hope it can help you get a few ideas. I know they’re mostly basic stuff, but we’re so overwhelmed with tools and complicated stuff that we don’t do the basics.
Let me know if this works for you. That would be a good incentive to push further tactics next time. 😉
Oh, and please share it with your audience if you find it valuable. It would help me reach more people. 😍