ABOUT ME
So Far...
From huge wins and a few fails, these are just some of the numbers I’m proud of. But the main focus right now is how you can take advantage of my know-how into your goals.
Challenge me!
“Permission marketing is marketing without interruptions.”
SERVICES
“Don’t optimize for conversions; optimize for revenue.”
WORK
This Is Where I'm Focusing Right Now
“The aim of marketing is to make selling superfluous.”
ARTICLES
Uncertainty is Paramount in any Business
In times of fear, everyone is contracting. It’s only natural and basic psychology 101. In times of uncertainty, you want to avoid taking risks, going for the unknown. However, if you stay still, you can have a more dangerous outcome. To become obsolete. Invisible towards the others. Have you heard the expression: “If there’s one…
Do Your Own Tests
Make your tests. Don’t listen to what gurus say as if it’s a bible. Every day, my inbox is filled with newsletters. I’m a sucker for email, didn’t you know? 😆 In one of those newsletters, GrowthHackingIdea which consistently shares some insights on how to improve our stats, this was the knowledge of the day:…
In-Person Event Alternative with COVID-19
Event(s) are being cancelled everywhere due to COVID-19, and some brands are struggling to find alternatives to this Lead Generation channel. Here are some alternative solutions I would recommend: 1. Massively create content related to the event cancellation Tackle the moment and if you were to sponsor a specific event that was cancelled, talk about…
Perceived Value is in the eye of the beholder
This Monday, I was at a meeting with a new prospective client. We touched base in several critical aspects of the business, and the big main one was about why people would choose their brand against a competitor. One of the founders was genuinely enthusiastic about all the quality, design and detail of the product.…
Interview with Rui Nunes for “Onde, Quando e Como Eu Quiser” channel
This last week I went to a great event sponsored by Microsoft and organized by imatch dedicated to Building the Future 2020. It was a delight to attend a well-organized event like this with several very interesting startups, technology stands and multiple stages. Several speakers explained how the world is TODAY and how to make…
More than 50 years of Marketing in Portugal… Anything Changed?
It’s been a while since this blog isn’t updated. Enjoying the time off it’s a good time to keep up to speed on the recent developments. More than 50 Years of Marketing in Portugal Yes, that was the theme of the lecture done this December 6th at the Digital Bootcamp of the Câmara de Comércio…
TESTIMONIALS
“Has been a learning experience since day one. Seldom you will find someone with more experience and know-how than Rui. Although being an expert, Rui is very humble and is always willing to share his knowledge and learn with other people experiences.”
Gonçalo Ginga
“I have a very high appreciation for his knowledge. I have learned a lot from him about email marketing. I fully expect and look forward to working with Rui again in the future.”
Judit Takács
“He's highly aware of brand's challenges and how can they be met by opt-in marketing activities. Definitely a partner you can count on.”
