Cause and Effect have more than meets the eye. Why is nobody buying your product anymore? The causes can be several. It can be because you're overpricing since people don't have enough money due …
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Video Interview about Email Marketing
It was a thrill to make this interview about Email Marketing for GlobalNews. When Alexandre Bernardo challenged for an interview about Email Marketing the obvious answer would be YES. I'm …
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Personal Interview for #Desconstruindo
This was an incredible personal interview by Muhammad Seedat to his project #Desconstruindo. Personal Interview with Muhammad Seedat Muhammad has decided to include me into his project which …
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Don’t Build Your Brand in Rented Space
That's why I've created sendXmail(s) and ZOPPLY. As I was reading this "The Ecommerce Marketing Handbook" by the Privy team, it was obvious why I created these two brands in the first …
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Attribution is Marketing’s most Infamous Word
Attribution. It's marketing's most infamous buzzword of today. The reason is simple. Even though we're so proud of our technology and martech tools to give us data, perfect attribution is yet to …
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The Success Story Paradigm
We get excited when we have a role model or someone that had success in their line of work or passion: a sports star, an entrepreneur, a leader. If they have succeeded so can we. They've planned …