Instead of buying an email list 😡, do this instead. 👆It may be considered a rant in some way, but I'm really sick and tired of still discussing this in 2020.Yesterday, I made a post about the same …
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Email Frequency Poll
That's why I love doing polls and surveys to understand how the market thinks. Be assured that I don't believe that this translates the reality of the market per se. Real data is 100% better than …
Overcome Writer’s Block
A few days ago, Martim Mariano, a friend of mine, posted about how to overcome a writer's block.I've shared what I usually do to overcome it, but then I remembered a recent podcast episode where …
Brand is a powerful leverage into Performance
There's a huge period of my life that I worked in what's called Performance Marketing.The number one thing I've noticed when I was doing these kinds of campaigns all-day was how much the BRAND is …
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Are you using AMP for Email already?
Did you know that Gmail accounts for 43% of the email market share in 2020? If you also sum it up, it seems that Gmail is also accounted for 27% of all the email opens.If Gmail is so important as a …
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Over-Automating is a Thing
When a new marketing automation client is onboarding, one of the consistently main requests is to automate almost everything. It's like, if they've decided to start marketing automation, then they …