ABOUT ME
So Far...
From huge wins and a few fails, these are just some of the numbers I’m proud of. But the main focus right now is how you can take advantage of my know-how into your goals.
Challenge me!
“Permission marketing is marketing without interruptions.”
SERVICES
“Don’t optimize for conversions; optimize for revenue.”
WORK
This Is Where I'm Focusing Right Now
“The aim of marketing is to make selling superfluous.”
ARTICLES
More than 50 years of Marketing in Portugal… Anything Changed?
It’s been a while since this blog isn’t updated. Enjoying the time off it’s a good time to keep up to speed on the recent developments. More than 50 Years of Marketing in Portugal Yes, that was the theme of the lecture done this December 6th at the Digital Bootcamp of the Câmara de Comércio…
The Dangers of the Political Correct Sensitivity Trend
We live in an age where most of the western world youngsters do not have any memory of what it was to live in a dictatorship. They’ve read about it in school and seen some historical reference but did not experience what it was not being able to speak your mind freely. To be questioned,…
GDPR Q&A with WebHS this Wednesday.
Are you scared about GDPR coming right around the corner? Avoid panic! It’s not going to help you if you panic. However, you shouldn’t be relaxed as if nothing is happening. It is! And with serious consequences to us all. What is effectively changing? A lot and… nothing, actually. Ambiguous? You’re right. But that’s why…
You’re not Against Music Artists Payroll, You’re Against Your Life
Article originally published at my Medium channel here > Google it. No, don’t search for People Selfish Remarks since you may be overwhelmed by it. But you may end up on news like this about Pharrel Williams earning less than $3.000 dollars for more than 43 Million Streams of his hit song “Happy” through Pandora.…
Wondering Why the USA Elections Were Like That?
If you’re still wondering why the US had that kind of Elections, then, you’re not paying enough attention to that society.
Do You Want a New Cash Cow? Go for a Legislated Niche that Nobody Wants to Tip it
This is a swift conclusion from several businesses nobody knows why they exist, but everyone need to use or comply in order to avoid being sued or charged by the government or parallel/similar institutions.
TESTIMONIALS
“Has been a learning experience since day one. Seldom you will find someone with more experience and know-how than Rui. Although being an expert, Rui is very humble and is always willing to share his knowledge and learn with other people experiences.”
Gonçalo Ginga
“I have a very high appreciation for his knowledge. I have learned a lot from him about email marketing. I fully expect and look forward to working with Rui again in the future.”
Judit Takács
“He's highly aware of brand's challenges and how can they be met by opt-in marketing activities. Definitely a partner you can count on.”
