Let's imagine Tiago. He builds a meal-planning app, asks ChatGPT for a 30-day launch plan, follows it to the letter and spends €3,000 on Instagram and Facebook ads. He gets 41 installs. A week later, …
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Email Marketing KPIs You Can Trust: How to Measure What Email Really Earns
Picture the monthly meeting. Your email platform says campaigns and automations drove €48,000 in revenue, the open rate sits at a healthy 41%, and the click rate rose again. Then the finance director …
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Grow Revenue Without Hiring: The Real Maths Behind a 233% Growth Bet
A brand I know turns over €30 million a year. This year, they want €100 million. Same team, same headcount, not one new hire on the plan. That's 233% growth in twelve months, and they intend to get …
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The Shelf Project Test
Every business I've built has a shelf. Not a literal one, though I probably have a few of those too, but a mental one where good ideas go to wait. A shelf project is any idea you believed in …
AI Extinction Went Viral. Here’s What I Think Is True and the Danger Everyone’s Missing.
Over the past week, a 27-year-old researcher named Jacob Coxon quit his job at Anthropic, posted seven tweets, and, by most counts, had almost 170 million views on them within days. Anthropic's …
Stop Paying Genius Prices for Intern Work
Somewhere in your business right now, a frontier AI model is answering a question an intern could have handled. It’s summarising an email thread. It’s reformatting a spreadsheet. It’s extracting …
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