ABOUT ME
So Far...
From huge wins and a few fails, these are just some of the numbers I’m proud of. But the main focus right now is how you can take advantage of my know-how into your goals.
Challenge me!
“Permission marketing is marketing without interruptions.”
SERVICES
“Don’t optimize for conversions; optimize for revenue.”
WORK
This Is Where I'm Focusing Right Now
“The aim of marketing is to make selling superfluous.”
ARTICLES
Email Marketing keeps delivering
A few weeks ago, I was at a webinar, and people just ranted about how email marketing, social media and so many other digital channels were losing performance. That baffled me. Why? Because that’s a sign that those people or brands didn’t know how to do it properly. Email marketing keeps delivering one of the…
Talk Made in Digital | E-Commerce + Automation < Human
In this interview (in Portuguese), I talk about how e-commerce and marketing automation can still be less important than the Human part of the equation.
Yes, I’ve been busy
These few months have been truly challenging for me in so many ways. Professionally and personally as well. Even though I was working with MindSEO‘s team for many years, just recently decided to make it more official. I still work with my own brands but we joined forces to make all our businesses more consistent…
Coronavirus impact in E-Commerce
A small study about the impact of the new coronavirus in e-commerce was just posted today at the IT Insight publication. It’s everything in Portuguese since it’s a Portuguese publication, but if you don’t know the language you can always try with Google Translator or similar. Quite basically, it’s a careful resume about how some…
It’s not going to be ok – yet!
Everyone is kind of spreading the idea that everything is going to be ok, but deep down, it’s clear that it’s not. There’s a significant probability that ourselves or someone we know is going to be truly affected by this epidemic and even die. It’s even crueller since we can’t support the ones that are…
Uncertainty is Paramount in any Business
In times of fear, everyone is contracting. It’s only natural and basic psychology 101. In times of uncertainty, you want to avoid taking risks, going for the unknown. However, if you stay still, you can have a more dangerous outcome. To become obsolete. Invisible towards the others. Have you heard the expression: “If there’s one…
TESTIMONIALS
“Has been a learning experience since day one. Seldom you will find someone with more experience and know-how than Rui. Although being an expert, Rui is very humble and is always willing to share his knowledge and learn with other people experiences.”
Gonçalo Ginga
“I have a very high appreciation for his knowledge. I have learned a lot from him about email marketing. I fully expect and look forward to working with Rui again in the future.”
Judit Takács
“He's highly aware of brand's challenges and how can they be met by opt-in marketing activities. Definitely a partner you can count on.”
