When a new marketing automation client is onboarding, one of the consistently main requests is to automate almost everything. It's like, if they've decided to start marketing automation, then they …
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You can’t predict the Future
You can't predict the future. You can only surf the waves as they come until you reach the beach.I was just reflecting on how the markets shift so rapidly. Most of the times, you think it would be a …
Generational Segments is a Myth
Go ahead and keep segmenting your audience into generational groups: Millennials, Gen Z, Baby Boomers, to name a few.It's cool to brand each generation as if they're unique on their own. It's a …
Email Marketing keeps delivering
A few weeks ago, I was at a webinar, and people just ranted about how email marketing, social media and so many other digital channels were losing performance. That baffled me. Why? Because that's …
Talk Made in Digital | E-Commerce + Automation < Human
In this interview (in Portuguese), I talk about how e-commerce and marketing automation can still be less important than the Human part of the equation. …
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Yes, I’ve been busy
These few months have been truly challenging for me in so many ways. Professionally and personally as well. Even though I was working with MindSEO's team for many years, just recently decided to …