The Killer App Already Installed in Every Single Mobile Device

Everyone is talking about Pokémon. How it’s growing like crazy, dethroning social media networks like Twitter, Pinterest and hurting revenue flow from giants like Facebook and Google. Changing people’s daily attention and time to search for virtual beings. Call me crazy. If there’s a commodity that is really scarce and limited is… time! We all […]

Infrastructure is the base of any great company

Grabbing an idea from Seth Godin (who else??) about this same subject, infrastructure is often demise in face of other urgent premises, like to have a business plan in place, hire the necessary people, etc, etc… When I mention infrastructure, as Seth also pointed out, it’s not only about get an office and build a […]

Marketing is not Playing Dumb and Think You Can Get Away With It

I was checking my emails when my wife pass by me and rumbles something about how obnoxious some hotels are. It’s not so common for her to say that (believe me) so I asked what’s happened? She then explained to me that she received a newsletter from one of those Groupon like sites about booking offers with […]