The Killer App Already Installed in Every Single Mobile Device

Everyone is talking about Pokémon. How it’s growing like crazy, dethroning social media networks like Twitter, Pinterest and hurting revenue flow from giants like Facebook and Google. Changing people’s daily attention and time to search for virtual beings. Call me crazy. If there’s a commodity that is really scarce and limited is… time! We all […]

Marketing is not Playing Dumb and Think You Can Get Away With It

I was checking my emails when my wife pass by me and rumbles something about how obnoxious some hotels are. It’s not so common for her to say that (believe me) so I asked what’s happened? She then explained to me that she received a newsletter from one of those Groupon like sites about booking offers with […]

TODAY’s the Day for ClickSummit

In case you didn’t knew about it before, today’s the day for my participation in #ClickSummit. You can still register here and watch my presentation in Portuguese for ClickSummit. It’s about “How to Convert Subscribers/Leads into Real Customers”. I hope you can benefit from it.  

I Couldn’t Write it Any Better: Three Kinds of Advertising

Direct response ads pay for themselves (at least they do when they work). Socially acceptable paid-for interruption leads to response, and the response (a sale, generally) generates revenue and you can run the ad again. Google’s business is driven by direct response advertising. Trust ads are generally unmeasurable. “I’ve heard of these guys, somewhere.” Without consciously realizing […]