The Killer App Already Installed in Every Single Mobile Device

Everyone is talking about Pokémon. How it’s growing like crazy, dethroning social media networks like Twitter, Pinterest and hurting revenue flow from giants like Facebook and Google. Changing people’s daily attention and time to search for virtual beings. Call me crazy. If there’s a commodity that is really scarce and limited is… time! We all […]

Infrastructure is the base of any great company

Grabbing an idea from Seth Godin (who else??) about this same subject, infrastructure is often demise in face of other urgent premises, like to have a business plan in place, hire the necessary people, etc, etc… When I mention infrastructure, as Seth also pointed out, it’s not only about get an office and build a […]

Predictions for 2015 are Easy, Difficult is to Change Your Future

It’s that time of the year again. When everyone writes posts about what 2015 it’s going to be, and their wishes for the future. I guess, this is what I’m doing right now but with a twist. It’s not a romantic version or even a depressing one. Maybe realistic. Remember, this is due to my […]

TODAY’s the Day for ClickSummit

In case you didn’t knew about it before, today’s the day for my participation in #ClickSummit. You can still register here and watch my presentation in Portuguese for ClickSummit. It’s about “How to Convert Subscribers/Leads into Real Customers”. I hope you can benefit from it.  

Innovation vs Real Business Opportunity

I’m reading a lot lately about having space in our work routine for innovation. To create new products, services or anything innovative that can make our life and our clients life more productive and enjoyable. This is really important and this might be what stands out our company or brand from the crowd. No question […]