Everyone is talking about Pokémon. How it’s growing like crazy, dethroning social media networks like Twitter, Pinterest and hurting revenue flow from giants like Facebook and Google. Changing people’s daily attention and time to search for virtual beings. Call me crazy.
Direct response ads pay for themselves (at least they do when they work). Socially acceptable paid-for interruption leads to response, and the response (a sale, generally) generates revenue and you can run the ad again. Google’s business is driven by direct response advertising.