I should be writing this down in Portuguese since it’s all based on recent events in Portugal, where I live. However, after a few chats, friends all over the world say that it’s universal and can relate with these subjects.
Direct response ads pay for themselves (at least they do when they work). Socially acceptable paid-for interruption leads to response, and the response (a sale, generally) generates revenue and you can run the ad again. Google’s business is driven by direct response advertising.
When You Create a Startup Based on Changing People’s Lives for the Better. It may seem a battered topic and nonsensical but bear with me a few more words.
After seeing this hot summer and the supposed crowd (just 12 people, really?) expressing themselves against most of the latest governments in Portugal, one must think that actually all is OK.
I’m reading a lot lately about having space in our work routine for innovation. To create new products, services or anything innovative that can make our life and our clients life more productive and enjoyable. This is really important and this might be what stands out our company or brand from the crowd. No question about it.
I was reading this piece from Melissa Lafsky Wall and it really interested me. In paradox it was not about the way women relate into their sex lives, but in fact as teenagers and college students even consider a relationship.
Quite recently, I’ve received the news that my biggest and long lifetime mentor is coming to visit me in his passage to Portugal. Besides the great joy that someone that I take in such high regard is coming and had the trouble of warn me making a point to see me again has also given me the excuse to talk about mentors.