Wondering Why the USA Elections Were Like That?

If you’re still wondering why the US had that kind of Elections, then, you’re not paying enough attention to that society. Imagine this: Uber – the new epitome of entrepreneurship and startups unicorn flagship. We’re in 2017 and we still see experiences like this happening. Sexism still happens in 2017 even what it’s considered the […]

The Killer App Already Installed in Every Single Mobile Device

Everyone is talking about Pokémon. How it’s growing like crazy, dethroning social media networks like Twitter, Pinterest and hurting revenue flow from giants like Facebook and Google. Changing people’s daily attention and time to search for virtual beings. Call me crazy. If there’s a commodity that is really scarce and limited is… time! We all […]

Are you Really a Dog Lover or Just Plain Stupid?

Quite recently I’ve moved to an apartment right in the city. For those who don’t know, I used to live about 80km from Lisbon on a beautiful countryside house with lots of space, peace and quiet. I still own it, but since all my “family lives” are in Lisbon (work, school, friends) it wasn’t making a lot of sense to […]

Infrastructure is the base of any great company

Grabbing an idea from Seth Godin (who else??) about this same subject, infrastructure is often demise in face of other urgent premises, like to have a business plan in place, hire the necessary people, etc, etc… When I mention infrastructure, as Seth also pointed out, it’s not only about get an office and build a […]

Marketing is not Playing Dumb and Think You Can Get Away With It

I was checking my emails when my wife pass by me and rumbles something about how obnoxious some hotels are. It’s not so common for her to say that (believe me) so I asked what’s happened? She then explained to me that she received a newsletter from one of those Groupon like sites about booking offers with […]

Predictions for 2015 are Easy, Difficult is to Change Your Future

It’s that time of the year again. When everyone writes posts about what 2015 it’s going to be, and their wishes for the future. I guess, this is what I’m doing right now but with a twist. It’s not a romantic version or even a depressing one. Maybe realistic. Remember, this is due to my […]

#OnlineComments — Mankind in their Worst

This was my latest Post on Medium about something that worries me a lot: Online Comments. I’m afraid that what we’re reading on these online comments could be a significant part of our real society and this is my take on the subject. I hope you like it and eventually have something to add.  

The Blindest is the One that Refuses to See/Change

I should be writing this down in Portuguese since it’s all based on recent events in Portugal, where I live. However, after a few chats, friends all over the world say that it’s universal and can relate with these subjects. This post is focused about two main events or situations that are happening right now, […]

I Couldn’t Write it Any Better: Three Kinds of Advertising

Direct response ads pay for themselves (at least they do when they work). Socially acceptable paid-for interruption leads to response, and the response (a sale, generally) generates revenue and you can run the ad again. Google’s business is driven by direct response advertising. Trust ads are generally unmeasurable. “I’ve heard of these guys, somewhere.” Without consciously realizing […]