The Blindest is the One that Refuses to See/Change

I should be writing this down in Portuguese since it’s all based on recent events in Portugal, where I live. However, after a few chats, friends all over the world say that it’s universal and can relate with these subjects. This post is focused about two main events or situations that are happening right now, […]

I Couldn’t Write it Any Better: Three Kinds of Advertising

Direct response ads pay for themselves (at least they do when they work). Socially acceptable paid-for interruption leads to response, and the response (a sale, generally) generates revenue and you can run the ad again. Google’s business is driven by direct response advertising. Trust ads are generally unmeasurable. “I’ve heard of these guys, somewhere.” Without consciously realizing […]

Making a Change in People’s Lives (Makes you Cringe or Strive?)

When You Create a Startup Based on Changing People’s Lives for the Better It may seem a battered topic and nonsensical but bear with me a few more words. Originally published at: Medium Just Today, someone that I respect and leads a successful IT and Design Company just shared his thoughts about how reading another “Book of Intents” mentioning […]

Innovation vs Real Business Opportunity

I’m reading a lot lately about having space in our work routine for innovation. To create new products, services or anything innovative that can make our life and our clients life more productive and enjoyable. This is really important and this might be what stands out our company or brand from the crowd. No question […]

How Teens and College Youngsters Can Possibly Have a Relationship

I was reading this piece from Melissa Lafsky Wall and it really interested me. In paradox it was not about the way women relate into their sex lives, but in fact as teenagers and college students even consider a relationship. One of the quotes in that article, that really stroked me was this one: “Am I […]

The Importance of Having a Mentor

Quite recently, I’ve received the news that my biggest and long lifetime mentor is coming to visit me in his passage to Portugal. Besides the great joy that someone that I take in such high regard is coming and had the trouble of warn me making a point to see me again has also given me the […]

Portuguese Calling Stupid Other Portuguese People

This post should be made in Portuguese, but since this blog is in English due to my international projects, it’s also a great way for foreigners trying to understand the Portuguese way of life. I say trying because I still don’t understand and I’m Portuguese. Today’s Labour Day and almost every commerce is closed to […]

First Post

Now that’s an imaginative way to start a blog. But here’s the thing: this is the first post on THIS blog. I’ve started blogging in 1999 or maybe 2000 right in the beginning of these platforms, which were obviously very archaic. I’ve started and closed more than 8 blogs from my count. In those days, it was personal, like an online […]