I’m a marketer, not a salesman
May0
It appears to exist some sort of psychic barrier of being a salesman or a marketer which is difficult to explain. Many have tried, but Seth Godin’s article recently, has a good point. According to him, “Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.”
It has been some who call me Salesman, or a Seller, because its much more simple to understand. But no. I’m a marketer, because I don’t need to win the natural resistance to say yes. I just have to tell the story about the extraordinary work of my team and it will sell for it self. It will be passed along on a simple and instinctive way to those who demonstrate the need of it.
I don’t sell. I share information!
Be Thankful
May0
How many times we have been grateful for what we have acquired on our life? Today, we can only ear of difficulties, crisis, social insecurity. Too many negative situations and not much talking about how we should be thankful for having the chance to enjoy it.
That one time success at work that, in spite of quick moment, it’s going to stay on our imaginary for ever. Your child’s smile that hunts you all day long as a blessing. Your loves kiss which leaves that extraordinary sensation that the day is going to be terrific. That dinner with friends that fulfil that special corner on our life. At last… we have to be satisfied and thankful instead of being concerned by what the social media is always spreading, rumours, small talk, etc.
We must do this simple exercise: every time we are some what concerned about the future, remember all that for which you should be thankful. You’ll see that everything is going to become more… “blue”.
Sell Hyundai Getz
May2
I’m selling my Hyundai Getz 1.1 in gasoline version. With just 37.000 km on its back, it has been a loyal friend. It’s a wonder to sprint on the city and the only reason for selling it it’s because my actual 1º car it’s provided by my company and it isn’t needed anymore as a second car.
It has Air Conditioned, Electric Windows, Drivers Airbag, Radio with CD player of Blaupunkt, Assisted Steering, ABS, etc, etc. The usual!
Still with 1 year and 4 months or until 100.000 km of warranty given by the brand.
All periodic revisions done on the brand’s auto shops. It’s quiet economical, even using gasoline. It makes an average 5.2 l/100km in town or even less if you drive with caution.
I’m asking 9.000€ for the car and believe me, it shore value the price. You can see more on this site where I have it on sale.
Television and Web benefit from crisis
Mar0
According to a study conducted by Initiative Media, there are indications that Television and Internet are going to benefit, as media, of the world crisis.
The Mediennutzung in der Krise (Media Consumption in Crisis), people change their behaviour of absortion and media viewing during recession periods. The data show that people spend more time seeing television and Internet, yet they read less generic magazines, as listen radio or see exterior advertising.
This data are a reflexion of the previous big financial crisis with the dot-com-crash time, where due to the lack of money, the media with the more controlled costs, like television and internet were the most wanted to evade reality and search for information. With the increase of unemployment, radio (which was listen mostly during the daily travel to and from the job), such as magazines and other press (extraordinary costs), the exterior advertising and the movie ads will be the most penalized.
Ideas that remained
Mar0
Last Tuesday, 12th of March, has occurred one more Summit of QSP Marketing, this year with the codename “The New Marketing Rules”, which promotion had the support of Canalmail Portugal.
Among the prime speakers, there was Kevin Keller (world marketing guru) and Miklos Sarvary (Insead professor) in the international side, and Luis Filipe Reis (Sonaecom’s Executive Member Board) as the Portuguese most shiny speaker.
It was a breath of fresh air at the international marketing panorama, with special incidence at the way how Portugal and Spain (there were a lot of Spanish audience) could implement new marketing techniques and trends. Once more, the QSP Marketing is praised by another important and relevant event in Portugal and Canalmail Portugal is proud to have supported this year’s initiative.
But I don’t want to pass by without a note of appreciation for the excellent communication and speech of Luís Filipe Reis, where the themes and proposals were most effective. Also, I want to make a special comment about the Case Study Concha y Toro presentation which has succeeded , through their brand director of marketing, Giancarlo Bianchetti, to manifest that making a great job is not something only of Big World Business Centres monopoly, but resides in the attitude, relevance and intelligence.
Let’s hope, next year we can have even more quality and interest by the Portuguese and Spanish marketeers.
The New Marketing Rules
Mar0
Canalmail Portugal is helping to promote a marketing event with some of the best speakers in their fields. It’s the QSP Summit 2009, with the claim “The New Marketing Rules”.
The headlines are Kevin Keller to speak about Holistic Marketing, Miklos Sarvary to explore about MetaversesLuis Filipe Reis about “Brands that Makes Sense”.
But the interest doesn’t ends here. It’s filled with good lectures, from which I make reference to YouTube, MySpace and Magalhães.
In case you find me there, don’t be shy and come and speak with me. It’ll be a pleasure exchange ideas.
E-mail Marketing at the Hotel Industry
Feb1
I’ve just read two fantastic articles about E-mail Marketing at the Hotel Industry. Actually, it’s surprising how can it be that on this sector, businesses that rely on client retention and recurrence, on the need to have their Brand as Top-Of-Mind, still hesitates on taking some simple yet powerful measures to continually having some contact with their clients.
Done by an online marketing professional of this sector, Johana Cavalcanti, those two articles, one about E-mail Marketing for Hotels and another one as a follow-up, about how to raise a client’s database to E-mail Marketing procedures.
There’s still a lot to be done in this sector, but its so good to see that their professionals are aware of that and trying to keep up. Check it and read the comments to those articles that succeed to complement very well. I also suggest that you join this hotel community because it’s very easy to see that it’s a huge depot of valuable information and communication between this professionals.
The End of E-mail?
Feb0
I’ve just read the Jeanniey Mullen article for ClickZ, content and opinion articles site about several marketing and technology issues worldwide. In that article, Jeanniey Mullen, experient professional and considered a visionary on the field starts her article saying that the e-mail marketing end is near, with the proliferation of the social networks and the world crisis.
Relax! It’s just the way to afirm that the quality e-mail marketing is well and recommended. It’s even essential to the times to come. Read it because it’s worth it!
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